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Become alcohol aware

Alcohol, when is enough to much?


By Andrea Bradley Clinical Hypnotherapist

We seem to constantly be given conflicting advice about what is a safe amount of alcohol to drink each week, and the relative benefits and problems associated with specific drinks:

  • A tot of whisky does your heart good
  • A single glass of red wine a day is good for the baby
  • Stout is full of goodness

But one thing everyone agrees with is, many of us drink too much and this has potential health implications. So if you answer yes to any of these three questions, perhaps you should think about reducing:

  1. Do you have a drink most days or everyday?
  2. Do you sometimes drink to excess, more than you intended?
  3. If you don’t have a drink does it impact on your mood?
  4. Do you knowingly use a drink to alter your mood?

Click to find out about national campaigns for alcohol awareness

If you answer yes that doesn’t necessarily mean you are an alcoholic (if you are worried you might be then please speak to GP, who can help you to deal with this and it’s health impact) but it probably means you need to make an effort to reduce your alcohol consumption. Hypnotherapy can help with this, as it can with many behavioural habits related to lifestyle and health.

As a hypnotherapist I use what you might call a two pronged approach, looking at both the behaviour I’ve when you drink what you drink, how you drink, and also the triggers; why you drink. This enables the best chances of success. Many people drink primarily as a social activity but also if their honest they drink to help them feel a certain way as well, more confident, more relaxed or perhaps to help them forget the stress of the day. In hypnotherapy I would offer alternative patterns for how to access the same feelings without the alcohol and generally build confidence and self-esteem.

It’s always a good idea to start out with a realistic goal and it may be that in therapy our starting point would be determining that goal and then over a period of weeks or months working towards it.


Know your limits

Once started this isn’t necessarily a quick fix it’s an investment in your health and think about the savings in the amount you spend on alcohol as a great way to offset the costs of therapy. In addition we have a prepayment scheme which offers a really cost effective way of managing these costs.


Here are some generally interesting facts to help you decide if this is a route you would like to follow:


  • Women’s bodies don’t process alcohol as well as men, partly because generally women weigh less than men, also because women tend to have smaller livers, but also because of the way alcohol is stored and processed differently by men and women. Alcohol also tends to stay in women’s bodies longer than in men’s, which maximises potential negative impacts.
  • Four out of ten men drink more than the recommended daily allowance, which is more than the average for women, but women are catching up fast.
  • Research shows that alcohol reduces testosterone levels in men that lead to poor sperm quality and count, potentially leading to fertility issues.
  • The amount of calories consumed on a night out with friends can be as much as 1000, a similar amount as you would get from eating a hot dog, a hamburger and a couple of doughnuts in one sitting.
  • Frequent alcohol consumption can lead to weight gain, tired eyes, dehydration the body, this may mean you start to wake up in the morning feeling dreadful, affecting how you start each day, your relationship even your work.
  • As they get older men get older men in particular also risk skin disorders like rosacea which causes the blood vessels in the face to expand, making your face redder permanently. It can also lead to inflamed red bumps and that familiar ‘sozzled’ look which is really ageing. Add a bear belly and you can really start to feel and look less than in your prime.

video to make you think twice before getting behind the wheel after drinking

If we were to look at statistics for drink driving and effect that has on lives, it’s often not somebody who is knowingly driving while drunk, it’s often a frequent drinker unaware of the impact the alcohol has had on their general reaction times and observational awareness.
Hypnotherapy can help you to take control of that the alcohol habit and its associated patterns, adopting a more health and positive frame of mind relegating alcohol to its proper place as an occasional treat rather than an habitual everyday crutch.
Just like stopping smoking, a hypnotherapist can help you kick the drinking habit.

Become alcohol aware! With hypnotherapy